Is it economically sustainable to move to ecological transformation

It is worth noting that the cost of implementing sustainable practices and obtaining ecological certification can be high initially, which can impact the room rates at ecological resorts. However, in the long run, sustainable practices can lead to cost savings and increased profitability, which can offset these initial costs.

In addition, there is growing evidence that travelers are willing to pay more for eco-friendly accommodations. A 2019 survey by Booking.com found that 55% of global travelers are more likely to choose a sustainable accommodation option than they were a year ago. This trend is especially prevalent among younger travelers, with 72% of millennials saying they are willing to pay more for eco-friendly accommodation.

Therefore, while the room rates at ecological resorts may be higher initially, they may be able to attract environmentally conscious travelers who are willing to pay a premium for sustainable accommodations. This can lead to increased revenue and profitability in the long run.

It is also important to note that the revenue of a resort is affected by a range of factors, including location, amenities, and marketing efforts. Therefore, a direct comparison between ecological and regular resorts may not be entirely accurate or representative of the industry as a whole.

In conclusion, while there may be differences in room rates and revenue between ecological and regular resorts, sustainable practices can lead to cost savings and increased profitability in the long run. In addition, there is growing evidence that travelers are willing to pay more for eco-friendly accommodations, which can attract environmentally conscious guests and boost revenue.